CHINA – 1 September 2026

Zimbabwean-grown OZblu blueberries have arrived in China for the first time, marking an important milestone in the continued expansion of the OZblu global supply network.

The milestone reflects the long-term strategy of United Exports, the exclusive distributor of OZblu blueberries, of building sustainable global demand for premium blueberries through its international production network.

Through its vertically integrated model, the company combines proprietary genetics, production expertise, quality management, logistics, and global sales and marketing capabilities to deliver their premium OZblu blueberries to retail and wholesale customers around the world, for 52 weeks of the year.

For Zimbabwean contract grower partners, participation in the OZblu programme provides access to leading genetics, production support, leading R&D and established international markets.

In turn, Zimbabwe’s production window is strategically important within the OZblu supply network, helping to extend the availability of premium fruit into China, when Peruvian fruit is less available and local supply in China may not consistently meet premium quality expectations. This new supply window is also an exciting opportunity for the UK and Europe.

The shipment also builds on OZblu’s established success in China. Varieties such as OZblu Magica have consistently achieved price premiums in the market, demonstrating Chinese consumers’ willingness to pay more for a superior and, importantly, consistent eating experience, a hallmark of the OZblu brand. This performance has helped establish OZblu as a recognised benchmark for premium blueberry quality in one of the world’s most discerning blueberry markets. 

Through ongoing investment across the value chain, United Exports has developed a global network capable of supplying high-quality blueberries across multiple origins and seasons, ensuring customers can access premium fruit throughout more of the year.

Roger Horak, Executive Chairman and Founder of United Exports, said:

“China is one of the world’s most sophisticated blueberry markets, and consumers there have consistently shown that they recognise and reward quality. The success of varieties such as OZblu Magica demonstrates the value of delivering a superior and consistent eating experience.”

“The addition of Zimbabwe to our supply network allows us to extend that promise even further. Zimbabwe provides an important supply window for China, helping us deliver premium OZblu blueberries when availability from other origins is limited. This milestone is another step forward in our strategy of supplying exceptional blueberries to our customers 52 weeks of the year.”