Brands

In various parts of the world, such as China, Europe and the USA, retailers supply their consumers with grower- or marketer-branded products, particularly in the fresh produce sector. Alternatively, retailers can deliver their fresh-commodity offer to their customers by way of a private label platform.  Both have their pros and cons, but ultimately one should ask, what is it that the customer wants? We believe that – aside from value – they look for “a consistent product experience, ideally year round”.

There are very few –  but there are some – fruit commodities that have delivered on this brand promise. We are proud to say that, with the internationally recognised OZblu blueberry varieties, we are fast establishing the OZblu brand as one of the leaders in blueberry production.